Co-Founder + Agency Director,
Hermann & Audrey
Hermann & Audrey was established in 2009 as a Creative House and collective of artists and producers. It operated as a cultural agency producing: commercial + public artworks, festival design, creative placemaking, culture-based content and marketing campaigns for tier 1 brands, as well as community development initiatives.
As Co-Founder & Agency Director, defined the Hermann & Audrey creative agency business model, brand personality, market position strategy and non-linear marketing initiatives throughout 7 years in operation (2009-2016). Developed top-tier brand client relationships, high value artist commissions, catalyzed public art installations, brand engagement and notable philanthropy. Beyond Toronto, created new business opportunity in Montreal, London, Chicago and NYC. Hermann & Audrey served clients such as L'Oréal, Samsung, Aldo, lululemon, H&M, NXNE, DHL, Heineken, Air Canada, MTV, Molson Coors, Oxford Properties, and Hullmark Developments.
Public Art Projects & Cultural Happenings: In pursuit of stimulating community engagement and cultural awareness, Hermann & Audrey partnered like-minded creatives, brands and at times public institutions; to initiate and foster the way public spaces are used and transformed. Hermann & Audrey worked with public spaces, real estate developers and institutions to develop cultural programs and spectacles to attract and retain target audiences while contributing to the cultural fabric of cities. Most famously, Rally Ossington,
Art & Commerce: Through building content and experiences that audiences seek out, Hermann & Audrey created a meaningful and authentic connection between brand and audience. Curating & building exhibitions and experiential programs for our clients and partner artists spanned 8 years and with highlights such as NXNE Art, A Love Letter to the Great Lakes, RENT VHS, CONTACT Photography Festival . Weaving brand objectives and values into art experience and spectacle were seamless and welcome as it respected the public and the artists involved. Storytelling, media relations, and press mentions were 100% earned.
Photography & Motion: Hermann & Audrey was a team of award-winning contemporary photographers, videographers and senior producers creating commercial photography and motion work for brands, agencies and celebrity. The legend continues with PHOTO + MOTION.
Its network of talented creatives across disciplines and geography delivered compelling contemporary experiences and catalyzed the intersection of art, commerce and community. Hermann & Audrey was based in Toronto, with project work in Chicago, Los Angeles, London and New York.