Love Letters to the Great Lakes
Series of 25 fresh water activism murals in Toronto, Canada in collaboration with Pangeaseed Foundation.
The Love Letter Projects is a collective of contemporary creatives in Canada inspired to use art engagement to bring awareness and spark positive action toward fresh water protection.
Working with the talented and passionate community of artists, we’ve produced more than 25 murals to highlight our love and stewardship for the health of the Great Lakes.
Our ongoing objective is to beautify neighbourhoods, galvanize communities, and most importantly, stimulate a broader public awareness of the critical issues facing this breath-taking and unique natural water resource. The Great Lakes system contains a staggering 95% of North America’s surface freshwater and provides life to 35 million people.
With each Love Letter to the Great Lakes we bring a reason to care about the Lakes to each heart and mind we touch through meaningful, artful solutions.
As co-creator of the mandate, Jacquelyn’s greatest contribution was to the business development, municipal relations, sponsor partnerships, artist management and direction of promotion. Long live our most precious resource, clean water!
Artist Olivier Bonnard in collaboration with The Bentway public park
Artist Jaz on the Queen West facade of lululemon flagship
Artist Kwest on the Don Valley Espressway
Artist Caratoes in the Ossington strip
Jason Botkin at stackt market
