Publication and Campaign Lead: Jacquelyn West

Let’s Talk About Placemaking—a national publication edited and promoted by Jacquelyn West in collaboration with the Canadian Urban Institute and Canada’s Placemaking Community—has generated an exceptional wave of attention across the placemaking and urban design sectors.

In just a few weeks, the publication reached over 150,000 people, with 33 organizational re-posts and 9,000+ impressions on LinkedIn. The campaign achieved an 8.8% engagement rate, a 6.64% click-through rate, and 722 total engagements, illustrating the strong resonance of its message across civic, cultural, and creative networks.

Leading organizations such as Project for Public Spaces, PlacemakingX, PlacemakingUS, Placemaking Europe, Happy Cities, STEPS Public Art, and Quartier des Spectacles International amplified the publication, underscoring the growing recognition that placemaking is not just a design strategy—but essential civic infrastructure that fosters belonging, creativity, and resilience.

Under Jacquelyn’s editorial and promotional direction, the publication has helped shape a national conversation on how municipalities and cultural practitioners can measure, design, and lead placemaking with purpose.

The project continues to serve as both a knowledge-sharing platform and a catalyst for collaboration within Canada’s creative city-building movement.

Explore the publication here: Let’s Talk About Placemaking